MCAL (Minnesota Computational Advertising Lab) in the Hubbard School of Journalism and Mass Communication at the University of Minnesota is devoted to interdisciplinary computational advertising research examining various advertising phenomena and problems using the computational research approach.
Under the direction of Dr. Jisu Huh and Dr. Jaideep Srivastava, researchers from the Hubbard School of Journalism and Mass Communication and the Department of Computer Science and Engineering work in collaboration to advance the theory and practice of advertising.
