Publications

Journal of Advertising Special Section on Advances in Computational Advertising

Editorial: Jisu Huh & Edward C. Malthouse (2020): Advancing Computational Advertising: Conceptualization of the Field and Future Directions, Journal of Advertising, DOI: 10.1080/00913367.2020.1795759 (https://doi.org/10.1080/00913367.2020.1795759)

Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz & Hari Sundaram (2020): Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions, Journal of Advertising, DOI: 10.1080/00913367.2020.1811179 (https://doi.org/10.1080/00913367.2020.1811179)

Yuping Liu-Thompkins , Ewa Maslowska , Yuqing Ren & Hyejin Kim (2020): Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising, Journal of Advertising, DOI: 10.1080/00913367.2020.1795758 (https://doi.org/10.1080/00913367.2020.1795758)

Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger (2020): Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising, Journal of Advertising, DOI: 10.1080/00913367.2020.1795954 (https://doi.org/10.1080/00913367.2020.1795954)

Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava (2020): From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape, Journal of Advertising, DOI: 10.1080/00913367.2020.1795756 (https://doi.org/10.1080/00913367.2020.1795756)

Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar (2020): Challenges and Future Directions of Computational Advertising Measurement Systems, Journal of Advertising, DOI: 10.1080/00913367.2020.1795757 (https://doi.org/10.1080/00913367.2020.1795757)


Selected Publications

Kim, Hyejin, Euna Mehnaz Khan, Jisu Huh, and Jaideep Srivastava (2022), “Fighting Negative Rumors with Trust-Based Rumor-Refutation Strategy,” Journal of Marketing Communications. 1-25. https://doi.org/10.1080/13527266.2022.2066155

Lu, Xinyu, Debarati Das, Jisu Huh, and Jaideep Srivastava (2022), “Influence of Consumers’ Temporary Affect on Ad Engagement: A Computational Research Approach,” Journal of Advertising51(3), 352-368. https://doi.org/10.1080/00913367.2021.1977202

Kim, Jisu, Jisu Huh, Bhavtosh Rath, Aadesh Salecha, and Jaideep Srivastava (2022), “Relationship between Citizen-Eyewitness Images and Audience Engagement with News,” Journalism Practice.16(8), 1774-1794. https://doi.org/10.1080/17512786.2021.1882873

Pfeuffer, Alex, Xinyu Lu, Yiran Zhang, and Jisu Huh (2021), “The Effect of Sponsorship Disclosure in YouTube Product Reviews,” Journal of Current Issues & Research in Advertising. 42(4), 391-410. https://doi.org/10.1080/10641734.2020.1859023

Pfeuffer, Alex and Jisu Huh (2021), “Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes,” International Journal of Advertising, 40(1), 49-80. https://doi.org/10.1080/02650487.2020.1807229

Huh, Jisu, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2020), “You Reap Where You Sow: A Trust-Based Approach to Initial Seeding for Viral Advertising,” International Journal of Advertising, 39(7), 963-989. https://doi.org/10.1080/02650487.2020.1718823

Roy, Atanu, Jisu Huh, Alexander Pfeuffer, and Jaideep Srivastava (2017), “Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research,” Journal of Advertising, 46(2), 269-282.  
https://doi.org/10.1080/00913367.2017.1297272

Kim, Hyejin and Jisu Huh (2017), “Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses,” Journal of Current Issues and Research in Advertising, 38(1), 92-105.
https://doi.org/10.1080/10641734.2016.1233157 

Huh, Jisu (2017), “Considerations for Application of Computational Social Science Research Approaches to Digital Advertising Research,” in Shelly Rodgers and Esther Thorson (Eds.), Digital Advertising: Theory and Research, Routledge, 446-453.


Selected Conference Papers

Xu, Hao, Smitha Muthya Sudheendra, Jisu Huh, Aadesh Salecha, and Jaideep Srivastava (2022), “Public’s Discrete Emotions during the COVID-19 and Impacts on Their Coping Behaviors in the U.S.,” International Communication Association (ICA) Annual Conference, May 2022, Paris, France.

Abdollahi, Maral, Smitha Sudheendra, Wonsun Shin, Jisu Huh, and Jaideep Srivastava (2022), "Virtual Influencer Marketing - Ready for Prime Time?" American Academy of Advertising (AAA) Annual Conference, March 2022, St. Petersburg, FL.  

Wonsun, Shin, Eunah Kim, and Jisu Huh (2022), "How Much Is Too Much? Young Adults' Acceptance of Data-Based Ad Personalization," American Academy of Advertising (AAA) Annual Conference, March 2022, St. Petersburg, FL.  

Abdollahi, Maral, Smitha Sudheendra, Wonsun Shin, Jisu Huh, and Jaideep Srivastava (2021),Sell, Ignore, or Address? Examining Consumers’ Emotional Responses to Different Types of Social Media Influencers’ Posts During the COVID-19 Outbreak,” Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, August 2021, Virtual.

Kim, Eunah and Jisu Huh (2021), “Intentional Ad-Viewing to Support Video Creators on Digital Video-Sharing Platforms,” International Conference on Research in Advertising (ICORIA), June 2021, Virtual.

Abdollahi, Maral, Smitha Sudheendra, Wonsun Shin, Jisu Huh, and Jaideep Srivastava (2021), “How Real is Virtual? Can Virtual Influencers Compete with Humans?” International Conference on Research in Advertising (ICORIA), June 2021, Virtual

Kim, Eunah and Jisu Huh (2021), “I’m Watching This Ad So You Can Make More Money That You Deserve!”: Voluntary Ad-Viewing on YouTube,” American Academy of Advertising (AAA) Annual Conference, March 2021, Virtual.

Kim, Eunah, Debarati Das, Jisu Huh and Jaideep Srivastava (2021),Consumer Responses to Gender-Targeted Advertising: Computational Research Analyzing the 2020 Super Bowl Commercials,” American Academy of Advertising (AAA) Annual Conference, March 2021, Virtual.

Abdollahi, Maral, Wonsun Shin, Smitha Sudheendra, Jisu Huh, and Jaideep Srivastava (2021), “Evoking Empathy, Seeking Solidarity, or Aspiring Normalcy: Which Appeals Better to SMI Followers During the Pandemic?” American Academy of Advertising (AAA) Annual Conference, March 2021, Virtual.

Abdollahi, Maral, Debarati Das, Xinyu Lu, Jisu Huh, and Jaideep Srivastava (2020), “Effects of Consumers’ Affective States on Ad Attention and Evaluation: A Hybrid Research Approach,” 2020 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, August 2020, Virtual.

Xu, Hao, Jisu Huh, Smitha Muthya Sudheendra, Debarati Das, and Jaideep Srivastava (2020), “Publics’ Emotional Reactions and Acceptance of Organizational Crisis Response in the Case of Boeing 737 MAX Crisis,” 2020 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, August 2020, Virtual.

Kim, Jisu and Jisu Huh (2020), “Audience Engagement with Individual News Organizations and Their News Content, and Influencing Factors,” 2020 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, August 2020, Virtual.

Strycharz, Joanna, Jisu Huh, and Xinyu Lu (2020), “Trust in Digital Media Technology Companies: Influencing Factors and Impact on Consumers' Personal Information Sharing,” 2020 International Communication Association (ICA) Annual Conference, May 2020, Gold Coast, Australia.

Kim, Hyejin, Euna Mehnaz Khan, Jisu Huh, and Jaideep Srivastava (2020), “How to Fight Negative Rumors with Trust-Based Rumor-Refutation Strategy: A Multi-Method Approach Applying the Trust Scores in Social Media (TSM) Algorithm,” 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA.

Lu, Xinyu, Debarati Das, Jisu Huh, and Jaideep Srivastava (2020), “The Impact of Consumers’ Temporary Affective States on Attention and Reaction to Ads,” 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA.

Kim, Eunah and Jisu Huh (2020), “Effects of Autoplay Video Ads in Mobile Apps: Comparing Sound-on and Sound-off Ads,” 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA.

Lu, Xinyu, Jisu Huh, Debarati Das, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2019), “Effects of Consumers’ Affective States on Attention to and Evaluation of Ads: A Computational Research Approach Analyzing Social Media Data,” 2019 International Conference on Research in Advertising (ICORIA), June 2019, Krems, Austria.

Kim, Eunah and Jisu Huh (2019), “Effects of Autoplay Video Ads in Mobile Apps: Comparing Sound-on and Sound-off Ads,” 2019 International Conference on Research in Advertising (ICORIA), June 2019, Krems, Austria.

Pfeuffer, Alexander and Jisu Huh (2019), “Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes toward Sponsored eWOM,” 2019 International Conference on Research in Advertising (ICORIA), June 2019, Krems, Austria.

Pfeuffer, Alexander and Jisu Huh (2019), “The Effects of Sponsorship Disclosure in eW and Underlying Mechanism,” 2019 American Academy of Advertising (AAA) Annual Conference, March 2019, Dallas, TX.

Huh, Jisu, Hyejin Kim, Bhavtosh Rath, Xinyu Lu, and Jaideep Srivastava (2018), “You Reap Where You Sow and Trust Is the Key to Successful Seeding: Computational Research Applying the Trust Scores in Social Media (TSM) Algorithm,” 2018 American Academy of Advertising (AAA) Conference, March 2018, New York, NY.

Kim, Hyejin, Bhavtosh Rath, Jisu Huh, and Jaideep Srivastava (2017), “Identifying Power Users for Viral Ad Diffusion in Social Networks: Applying the Trust Scores in Social Media (TSM) Algorithm” 2017 International Conference on Research in Advertising (ICORIA), June 2017, Ghent, Belgium.

Roy, Atanu, Chandrima Sarkar, Jaideep Srivastava, and Jisu Huh, (2016), “Trustingness & Trustworthiness: A Pair of Complementary Trust Measures in a Social Network,” 2016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), August 2016, San Francisco, CA.

Huh, Jisu and Alexander Pfeuffer (2016), “Antecedents and Consequence of Consumer Trust in Commercial Websites,” 2016 International Conference on Research in Advertising (ICORIA), July 2016, Ljubljana, Slovenia.

Pfeuffer, Alexander, Xinyu Lu, Yiran Zhang, and Jisu Huh (2016), “Effect of Sponsorship Disclosure in YouTube Product Reviews and the Moderating Role of Viewers’ Expectancy,” 2016 International Conference on Research in Advertising (ICORIA), July 2016, Ljubljana, Slovenia.


Dissertations

Bhavtosh Rath (2020), Epidemiology Inspired Framework for False Information Mitigation in Social Networks (Doctoral dissertation, University of Minnesota)

Kim, Hyejin (2019), The Role of Trust in Rumor Suppression on Social Media: A Multi-method Approach Applying the Trust Scores in Social Media (TSM) Algorithm (Doctoral dissertation, University of Minnesota).

Kim, Jisu (2019), Effects of Incorporating Citizen-Eyewitness Images into the News on Audience Trust in News Organizations and News Engagement (Doctoral dissertation, University of Minnesota).

Lu, Xinyu (2019), The Effects of Consumers’ Affect on Attention and Reaction to Ads (Doctoral dissertation, University of Minnesota).

Pfeuffer, Alexander (2018), The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM (Doctoral dissertation, University of Minnesota).